Hey β
I'm Florian Gouloubi
Senior Product Designer with 7+ years shipping complex products across regulated gaming, global B2B SaaS, and high-traffic media platforms. Shipped design systems adopted by 7+ product teams, rebuilt architectural failures into production-ready products, and governed template migrations at program scale. Based in Bangkok, GMT+7.
π Download my portfolio.pdfMy works
β οΈ BetRivers Poker - App for Rush Street Interactive
Rebuilt the design system and MTT lobby for a NYSE-listed poker platform. Launched across 4 US states, ranked #1 by Pokerfuse
πΈ Archipelago - Design System for Pernod Ricard
Co-built a unified design system adopted across 7 product teams for the world's #2 wines and spirits group
πΉοΈ Poker Training Simulator - Plugin for ClickOut Media
Reframed a broken brief into a full architectural rebuild. Shipped to production in 1.5 months, zero game logic violations
π¦ Cardplayer - Website Redesign for a flagship poker media brand
Re-architected the template ecosystem for a flagship SEO and affiliate poker brand to reduce long-term maintenance cost and unlock growth surfaces
They trusted me
They recommended me
Strategic and Business-Driven Designer
Florian is a proactive designer who is committed to designing user-centric experiences. It was a pleasure to work with him.
Strong Partner in Design Systems & UX Strategy!
Florian is a powerful force of proposition, bridging product needs with scalable design system logic. Strategic, fast, and collaborative, he brings clarity and efficiency to complex environments.
Creative Precision with Product Depth
Florian combines deep user empathy with sharp visual craft. He elevates complex features with fresh thinking, constructive feedback, and flawless usability.
Meticulous and professional!
Florian is a proactive designer who is committed to designing user-centric experiences. It was a pleasure to work with him.
Design System Expert and Craft Leader
Florian brings exceptional attention to detail and mastery of scalable design systems. His structured approach ensures consistency, efficiency, and long-term product impact.
User-Centered and Structured Thinker
Florian designs with intention. Highly organized and calm under pressure, he consistently delivers thoughtful solutions grounded in strong user focus and strategic clarity.
A Fast and Efficient Designer!
Florian is an expert designer in his field when it comes to building a precise, useful and efficient design system.
Autonomous and force of proposition!
Florian's design skills (animations, advanced animation of prototypes) helped a lot the UX team and the different projects he worked on.
