Hey ✋
I'm Florian Gouloubi

Senior French Product Designer with 7+ years shipping complex products across regulated gaming, global B2B SaaS, and high-traffic media platforms. Shipped design systems adopted by 7+ product teams, rebuilt architectural failures into production-ready products, and governed template migrations at program scale.

🎁 Download portfolio.pdf

They trusted me

My works

♠️ BetRivers Poker - App for Rush Street Interactive

Rebuilt the design system and MTT lobby for a NYSE-listed poker platform. Launched across 4 US states, ranked #1 by Pokerfuse

Design Ops Cross-Platform Systems +3

🍸 Archipelago - Design System for Pernod Ricard

Co-built a unified design system adopted across 7 product teams for the world's #2 wines and spirits group

SAAS Design Ops +3

🏦 Cardplayer - Website Redesign for a flagship poker media brand

Re-architected the template ecosystem for a flagship SEO and affiliate poker brand to reduce long-term maintenance cost and unlock growth surfaces

Product Strategy SEO Product Architecture +3

🕹️ Poker Training Simulator - Plugin for ClickOut Media

Reframed a broken brief into a full architectural rebuild. Shipped to production in 1.5 months, zero game logic violations

Application Cross-Platform Systems +2

🕹️ Poker Odds Calculator - SEO Growth Tool for PokerScout

SEO-driven product tool designed to boost organic traffic through poker odds calculations

Growth Strategy SEO Product Architecture +3

🚜 Loxam - Mobile App Design

Mobile app for equipment rental management across European construction sites

Product Design Ux strategy +8

🏠 Ynergie - Web App Design

Web platform for homeowners to plan and manage energy renovation projects

Product Design Ux Design +8

🚚 Delivery Park - Mobile App Redesign for Aleia

Mobile app redesign to streamline urban delivery parking in Paris

Product Design Ux Design +7

💳 FCODE - Tablet App Design for Idemia

Tablet application for identity verification in secure environments

Product Design Ux strategy +7

Tools I build

Explore all tools

Workshop Compass

Which workshop fits your situation, and in what order. Five questions, and you get the sequence: each step with a board ready to run, a worked example, and a plan to share.

Guided sequence
Shareable plan
EN / FR

Try the product

Frame to Tokens

Turn a captured Figma frame into reusable design tokens. Extract colors, spacing and radii into variables, with text and effect styles.

Figma plugin
Design systems

Try the plugin

Next tool coming

More ideas, more experiments. The next useful little tool will land here.

Lessons I share

See everything

7 pages

PACKZ — Product page audit

Where a trading-card shop's product page earns the sale, and where it quietly loses it. Screen by screen, what works and what creates friction.

14 pages

Summon Worlds — a redesign built from proven patterns

Rebuilding discovery, creation and library navigation for an AI worldbuilding app, by borrowing patterns that already work at Midjourney, Instagram and Netflix.

Playable prototype

BigBux — Pack Reveal Experience

An iGaming site already running box openings wanted a new pack reveal. This explores how it could slot into their existing business and interface, in their own design language, without a redesign.

They recommended me

Design System Expert and Craft Leader

Florian brings exceptional attention to detail and mastery of scalable design systems. His structured approach ensures consistency, efficiency, and long-term product impact.

Thinesh Jegan Head of Design at Clickout Media

Strong Partner in Design Systems & UX Strategy!

Florian is a powerful force of proposition, bridging product needs with scalable design system logic. Strategic, fast, and collaborative, he brings clarity and efficiency to complex environments.

Priscillia Prioulet Coach Design Thinking & Strategy at apollo 8

Creative Precision with Product Depth

Florian combines deep user empathy with sharp visual craft. He elevates complex features with fresh thinking, constructive feedback, and flawless usability.

Stanislav Lavrik Senior Product Designer at Clickout Media

Meticulous and professional!

Florian is a proactive designer who is committed to designing user-centric experiences. It was a pleasure to work with him.

Julie Pommier Lead Product Designer at Alma

Strategic and Business-Driven Designer