Web app Bridge (opens in a new tab)
Explore with AI, keep what works in your design system. Bridge tracks what an exploration changed, you review it, and the code, Figma kit and docs follow.
Hey โ
I'm Florian Gouloubi
Senior Product Designer & Design Engineer with 7+ years of experience building scalable digital products. Founder of Bridge, a platform redefining how product teams prototype with AI while maintaining design system governance. I combine product strategy, design systems, AI and engineering to turn complex challenges into production-ready products.
๐ Download portfolio.pdfThey trusted me
Work I've shipped
โ ๏ธ BetRivers Poker - App for Rush Street Interactive
Rebuilt the design system and MTT lobby for a NYSE-listed poker platform. Launched across 4 US states, ranked #1 by Pokerfuse
Design Ops Cross-Platform Systems +3
๐ธ Archipelago - Design System for Pernod Ricard
Co-built a unified design system adopted across 7 product teams for the world's #2 wines and spirits group
SAAS Design Ops +3
๐ MBIS - Fingerprint Identification Software for Criminal Investigation
A UX study of a forensic tool I was never allowed to open, rebuilt from a filmed session.
UX Research Software +2
๐ณ FCODE - Tablet App Design for Idemia
Tablet application for identity verification in secure environments
Product Design Ux strategy +7
๐ค Bridge - AI exploration platform for product teams
Researched 81 sources and 43 named witnesses, then built the product that keeps AI explorations tied to the design system
Product Strategy Product Design +3
๐ฆ Cardplayer - Website Redesign for a flagship poker media brand
Re-architected the template ecosystem for a flagship SEO and affiliate poker brand to reduce long-term maintenance cost and unlock growth surfaces
Product Strategy SEO Product Architecture +3
๐น๏ธ Poker Training Simulator - Plugin for ClickOut Media
Reframed a broken brief into a full architectural rebuild. Shipped to production in 1.5 months, zero game logic violations
Application Cross-Platform Systems +2
๐น๏ธ Poker Odds Calculator - SEO Growth Tool for PokerScout
SEO-driven product tool designed to boost organic traffic through poker odds calculations
Growth Strategy SEO Product Architecture +3
๐ Loxam - Mobile App Design
Mobile app for equipment rental management across European construction sites
Product Design Ux strategy +8
๐ Ynergie - Web App Design
Web platform for homeowners to plan and manage energy renovation projects
Product Design Ux Design +8
๐ Delivery Park - Mobile App Redesign for Aleia
Mobile app redesign to streamline urban delivery parking in Paris
Product Design Ux Design +7
Tools I build
Web app 
Web app Workshop Compass (opens in a new tab)
Which workshop fits your situation, and in what order. Five questions, and you get the sequence: each step with a board ready to run, a worked example, and a plan to share.
Figma plugin Frame to Tokens (opens in a new tab)
Turn a captured Figma frame into reusable design tokens. Extract colors, spacing and radii into variables, with text and effect styles.
Lessons I share
16 slides + playable prototype
Notey's World - Inโgame helper
A contextual helper where Notey diagnoses why a beginner is stuck, teaches with his own guitar, and hands control back fast. Designed in Figma, playable in the browser.
14 pages
Summon Worlds - App redesign
Rebuilding discovery, creation and library navigation for an AI worldbuilding app, by borrowing patterns from content discovery platforms.
14 pages
BigBux - Pack Reveal Experience
An iGaming site already running box openings wanted a new pack reveal. This explores how it could slot into their existing business and interface, in their own design language, without a redesign.
They recommended me
Design System Expert and Craft Leader
Florian brings exceptional attention to detail and mastery of scalable design systems. His structured approach ensures consistency, efficiency, and long-term product impact.
Thinesh Jegan Head of Design at Clickout Media
Strong Partner in Design Systems & UX Strategy!
Florian is a powerful force of proposition, bridging product needs with scalable design system logic. Strategic, fast, and collaborative, he brings clarity and efficiency to complex environments.
Priscillia Prioulet Coach Design Thinking & Strategy at apollo 8
Creative Precision with Product Depth
Florian combines deep user empathy with sharp visual craft. He elevates complex features with fresh thinking, constructive feedback, and flawless usability.
Stanislav Lavrik Senior Product Designer at Clickout Media
Meticulous and professional!
Florian is a proactive designer who is committed to designing user-centric experiences. It was a pleasure to work with him.
Julie Pommier Lead Product Designer at Alma
Strategic and Business-Driven Designer
Florian is a proactive designer who is committed to designing user-centric experiences. It was a pleasure to work with him.
Veljko Barniฤ Product Owner/PM at Clickout Media
User-Centered and Structured Thinker
Florian designs with intention. Highly organized and calm under pressure, he consistently delivers thoughtful solutions grounded in strong user focus and strategic clarity.
Erica Spiteri Product Strategist at Clickout Media
A Fast and Efficient Designer!
Florian is an expert designer in his field when it comes to building a precise, useful and efficient design system.
Jeremy Fonteneau Lead UI Designer at Pernod Ricard
Autonomous and force of proposition!
Florian's design skills (animations, advanced animation of prototypes) helped a lot the UX team and the different projects he worked on.
Ando Razafindrainibe Ux Designer at Idemia